Paris is a state of mind

"Paris is a state of mind."


It took moving here for me to realize this.  I came to France as a hopeless Francophile (from Canada), on a working holiday visa with minimal French and one suitcase. I gave myself 4 months.  Four months to figure out if I actually liked it, and if I could actually make a go of it.  

At the end of those 4 months, I had met my future husband, gotten a job, and become Parisienne. Fast forward a few years a couple of kids later, I was no longer the Wandering Expat, but instead a French Maman.

Sound like a dream, right?  The perfect happy ending. Except here we were, living in one of the most beautiful cities in the world, stressed out, lugging our toddlers about with all their “stuff”.  Where was that Parisian cool that everyone talks about.  Going anywhere suddenly involved twice the amount of time, with 3 times the amount of stuff!  I was not looking forward to letting my little french revolutionaries loose in the Louvre anytime soon.

"We are our choices." - Jean-Paul Sartre


Ainsi Hardi was born from the idea of maintaining some sense of presence and adventure, even with all the craziness of daily life and parenting.  To still go places and take that leap, just as I had taken that leap to come to Paris.  To have something to talk about.  To create bold designs that can fit in anywhere. Thus our name Ainsi Hardi, which means So Bold in French. 

Location

Our office is based in Paris-La Defénse, approximately 15 minutes from the Champs-Élysées on the metro (or 1 hour if traveling with small children).  We work with production partners based in the U.S. and Europe, to prepare orders and ship directly to you.  

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